Twitch Prime (Prime Gaming) is Amazon’s place for exclusive gaming deals. To promote Prime Day to gamers—and to educate them on how Twitch Prime works—a campaign was created highlighting all the great deals available during this special promotion. The campaign included social content and a microsite.
When Twitch rolled out their new branding, they came to us to create a video showcasing the benefits of Twitch Prime to visitors at TwitchCon.
To streamline branding Twitch Prime rebranded to Prime Gaming. To help the transition we created a series of digital templates that utilized both the Twitch crown and the Amazon smile to make a subtle connection between the two brands.
Creative Director while at Ayzenberg