Adult Swim Games needed help launching a video game for one of their most beloved series, “Samurai Jack”. A series that had been off the air for 3 years, and prior to that had a 12 year gap between seasons. We needed to create a campaign that spanned generations of audiences, and didn’t disappoint die hard fans. As part of developing the campaign and key art, we also had the opportunity to name the game, “Battle Through Time” which spoke both to Jack’s journey through time in the series, and also the fans’ experience of a story that has unfolded over decades.
To launch the game we surprised fans by showcasing some of their favorite characters appearing in “Battle Through Time".
To sustain the launch of Battle Through Time we created a special piece of gameplay content featuring Greg Baldwin, the voice of Aku.
Creative Direction while at space.camp