To launch the Oculus Rift S—Meta’s most powerful PC VR headset—we showcased the most compelling games overlaid with the physicality of playing VR. The campaign included a TV spot and performance marketing with digital banners and takeovers.
We also highlighted the accolades of the most immersive VR game on the Rift S, Asgard’s Wrath by pairing it with an intense heavy metal soundtrack and the most gruesome action in the game.
Creative Direction while at space.camp