To bring even more awareness to the Lincoln Motor Company we extended the campaign featuring Oscar-winning actor, Matthew McConaughey, to the brand's luxury sedan, the Lincoln MKZ. The campaign featured both the hybrid and gas version of the MKZ, with commercials directed by filmmaker Nicolas Winding Refn. Keeping the dialogue to a minimum, we tapped into McConaughey's exceptional presence to portray a tone of reflection and anticipation.
Creative Direction & Art Direction of campaign while at Hudson Rouge.