This spot was created to announce a new LEGO set which coincided with Pharrell WIlliams autobiographical LEGO movie, “Piece By Piece.” To promote the Over the Moon set we partnered with Mookie Betts, Pusha T, Lauren London and their children to showcase the power of black joy and imagination that is unleashed when playing with LEGO. My team oversaw the visual effects and post-production for the spot.
Creative Director while at Ayzenberg