Fueled By North Italia at F1 Miami Grand Prix
To drive sales and brand awareness for North Italia in the Miami region we brought the restaurant experience and North’s own mini-grand prix to over 80,000 attendees. To convey the restaurant experience, branding was crucial—an open-air kitchen was created to feature live chef demonstrations while sampler plates were passed around by North staff. A Vesbar was custom built to distribute North Italia cocktails. Branded shipping containers and signage around the event made North Italia a major presence for attendees to line up and participate in the North Italia x DoorDash RC Grand Prix for a chance to win gift cards and more. Guest visits, PR impressions and social engagement increased for months following the event.
Social Content
Event Branding
Senior Creative Director while at Mocean