To re-launch the high-end Italian appliance brand De'Longhi a focus was placed on design, heritage and innovative features. A visual style was created for the brand with photography that highlighted the clean lines and minimal design of their products. The designers themselves were also brought to the forefront of the campaign to add emphasis on the importance of design across the brand's product lines. The brands new look was executed across print, out-of-home and digital campaigns, trade shows, and packaging. A new e-commerce website was created that allowed users to sort the varied product lines in a more intuitive way, while learning background stories about the design of the products, and the history of the brand.
Art direction, design and strategy created while at 160over90.